Want one of the best in the west working for you? The extensive knowledge base of our five full-time brokers allows us to present the best and honest picture of your ranch. You’ll find that our professionalism, total ranch marketing packages, past successes and drive to get the job done makes Western United Realty LLC your best choice for selling your ranch.
Getting Ranches Sold for Our Clients...
Property Marketing Outline
- Property Brochure
This is probably the most important aspect of ranch marketing. If your brochure does not have all the details, you can’t get them "on the ground". An in-depth brochure will be prepared for the property detailing acreage and types of acreage, carrying capacity, water rights, improvement details, maps, and a narrative on the unique attributes of the particular property, and other pertinent data. Pictures of the property's best attributes will be included, as well as detailed location maps and acreage maps. Also included will be the property aesthetics and the area aesthetics. Any other items unique to the property will be included. Extensive knowledge of large ranches and years of ranch sales experience is the key to this.
- Advertising
If a property has a unique niche it will fall into, a specific market for the property will be targeted for advertising. This will include advertising in a variety of publications that specifically cater to the buyer group we are targeting. Many properties however are not unique with any one attribute, but have several. Each property will receive our general nationwide advertising. These will sell to someone who happens to like that specific area or the unique combination of attributes that each property has to offer. Personal contacts of our agents are a major source for locating buyers. Our property specialists have contacts throughout the country that may know of some one looking for your specific Property.
- Brokers
We believe the objective of a listing is to represent the seller and sell the property. It is our policy to work with other brokers and offer commissions to assist them in selling the property. We have a good working relationship with a number of brokers, all of whom will be made aware of your property. The majority of ranch and recreational properties in the Rocky Mountain region are sold within the framework of this brokerage network. If you have one or more properties to list, send us the details and we'll contact you directly.
Target Market
- Existing ranchers. Many ranchers are looking to expand current operations, or leaving an expensive area to find another ranch through an IRC 1031 tax deferred exchange.
- Individuals looking for a lifestyle change, personal or company retreat.
- Hunters and fisherman where the property has either or both of those attributes.
- Wealthy individuals pursuing the Western lifestyle and who are in search of a "Trophy Ranch".
- Investors wanting investment property in an area of appreciating values or for future development.
Methods We Use to Reach Our Target Market
- Our Web Site. Our most active source of customers. We have worked hard (along with our webmaster!), in developing a top quality web site that is easily found and often visited. We also have numerous links from other sites of western and ranching interests. We are constantly updating the site to remain the top ranch brokerage site in the Rocky Mountains.
- Referrals. A high percentage of our sales are generated by referrals from past buyers and sellers, or a "friend of a friend" situation. This has proven to be one of our best methods of generating sales. We’ve been around a long time, and referrals count!
- We are a Properties Magazine cover advertiser twice per year. Nation wide distribution.
- Rocky Mountain Farm & Ranch, hunting and fishing magazines as well as other publications. These publications provide an advertising medium for special properties and represent one more tool we use to market ranch and hunting and fishing recreation properties.
- Metropolitan business journals (newspapers) and other regional business journals. Targets high-income people in specific regions.
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